In his regular political column, Al Cross decided to deal with the U.S. Senate race that has/hasn’t (depending upon perception) shaped up between Bruce Lunsford and Greg Fischer. It’s the standard newspaper stuff. Lunsford has a bad history, nothing about Fischer’s. Lunsford has major name I.D., Fischer has none.
Cross touched on something we all suspected and tried not to be too critical about: his ads weren’t produced by someone with political experience, but by Mary Moss Greebebaum’s filmmaker son, Elliot.
Fischer’s ad was not produced by a political consultant, but by Louisville-born filmmaker Elliot Greenebaum. Fischer also speaks to camera, but much less forcefully than Lunsford, and you have to be focused on watching it to get his message.
Guess it’s safe to say a great filmmaker does not a political strategist make. The departure/firing/fight of/with their now former media guy was the writing on the wall for this one. You may recall that A.J. Carrillo, Fischer’s campaign manager, told us in March that John Lapp was let go over creative differences. While Lapp told everyone it was because Fischer wouldn’t spend any money. You can guess who we’re apt to believe at this point.
Cross went on to share his insight on the reality that is: even if Fischer attacks, he won’t be able to develop any name I.D. and it could actually backfire on him a la Steve Henry.
Fischer does comes across as sincere and humble, but with a month left in his first political race, it’s doubtful that his ad is developing the base of support that — according to conventional wisdom — he must have in order to run attack ads, which always backfire on the attacker to some degree.
Meanwhile, some people remain completely disconnected, missing that Ben Chandler’s already in the Lunsford camp.