Saturday, non-partisan group Change for Kentucky hosted houseparties all across the state. Their purpose? To introduce individuals not typically political to the slate of Steve Beshear and Daniel Mongiardo.
The gatherings, while not organized with raising funds in mind, turned up several low-dollar donations. According to the group’s leader, Mike Bailey, “these new donors will now follow the news, pay more attention to campaign commercials, and discuss the campaign with their friends because they’ve invested themselves.” This new-ish strategy of direct campaigning and raising unitemized contributions has become key to developing a strong grassroots base.
We may be wrong, but it’s been a while since we’ve seen the other side of the aisle try to motivate voters on such a personal level. Perhaps all parties and candidates should take note in order to begin making politics about the people they’re meant to represent.