The Kentucky Equine Education Project (full disclosure: they’re advertising here on Page One – but have nothing to do with this post) has launched its new advertising campaign/public relations outreach program called We Are Kentucky:

We are the men and women of Kentucky’s horse industry, the often unseen faces behind an industry that makes Kentucky famous the world over.

There are almost one-hundred thousand of us, people who depend on a healthy horse industry to support our families, send our kids to school, and allow us to be active in our local communities.

So many think that the horse industry is primarily millionaire hobbyists – and there are a handful of those, but the reality is that the vast majority of us work hard every day to try and make a living.

The campaign’s new website focuses in-depth on the everyday people behind the scenes horse industry – the farmers, breeders, trainers, business people and riders – and is worth checking out. If you’re part of the industry, you should get in touch with KEEP to share your story.

Our legislators would be wise to pay attention to the industry they’re trying to strangle.